Marketing

Here's a guide on how to sell your product:

  • Use catchy slogans. They will impress more people than they annoy, and even parts of those annoyed will be impressed.
  • Pretend to be proud to be serving a common good. Compare the following slogans:
    • "Niels Bohr - leading the field in physics!"
    • "BP - leading the field in sub-sea energy!"

I don't know of course what Niels Bohr's motivations were. However, he was serving a common good, the reason I admire science and scientists. (And he didn't need a slogan either.)

  • Have an ongoing, long-term advertising campaign. I'm probably still influenced now by adverts for Coca-Cola that I saw when I was very young.
  • Don't insult your competitors too much. Then they'll insult you back, and the consumer will decide he doesn't need any of your crap.
Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-NoDerivs 3.0 License